University of Reading

XMA works with the University of Reading and Microsoft Surface to launch the new Behavioural and Experimental Social Sciences Laboratory.

 

 

XMA has worked closely with Reading University and Microsoft Surface in designing and launching the new Behavioural and Experimental Social Sciences (BESS) Lab.

“The BESS lab is a mobile data collection service, that entails a bank Microsoft Surface Pro devices that users can check-out and take anywhere with them, wherever they need to collect their data.” – Dr Steven Bosworth, Co-Director, BESS Lab, University of Reading.

“The purpose of the lab is really to encourage interdisciplinary research as much as possible. We chose the Surface Pro devices specifically, because of the functionality and the flexibility which allows us to be able to record responses from a wide variety of people in a wide variety of circumstances, to which other devices wouldn’t allow us access to.” – Dr Eugene McSorley, Co-Director, BESS Lab, University of Reading.

Contact MicrosoftSurface@xma.co.uk for more information.