At XMA, it’s important to show up for the people and places around us. This quarter, we wanted to see how much practical good we could do, both through our daily habits and specific fundraising events. 

Here is what happens when you turn good intentions into action. 

£8,000 via YuLife 

How far can a walk around the block really go? As it turns out, quite a long way. 

We use the YuLife app to track our wellness activity. But rather than just counting steps, we converted that activity into currency. By simply moving more and banking mindfulness minutes, our team generated a total of £8,000 in donations. 

We split this evenly across four causes that deal with the essentials of life: water, food, and the environment. 

• £2,000 for Big Blue Ocean Cleanup: Removing plastic from our seas. 

• £2,000 for Clean Water for Families: Because safe drinking water shouldn’t be a luxury. 

• £2,000 for Planting Trees: Restoring habitats and capturing carbon. 

• £2,000 for Share The Meal: Providing food to children in urgent need. 

£325 for Macmillan Cancer Research 

In November, we proved that you can fight cancer with coffee and cake. We hosted our very own Macmillan Coffee Morning, where our teams baked, bought, and ate their way to a £325 total. 

It sounds simple, but that money pays for Macmillan nurses to support families facing their toughest days. 

Service Desk Style Statements: Over £100 for Children in Need & RSPCA 

Our Service Desk team is usually focused on technical fixes, but this quarter they focused on fashion crimes for a good cause. 

They traded their usual office wear for a Pyjama Day, raising £60 for Children in Need. Not content with just one wardrobe change, they also hosted a “What a Load of Shirt” Day, raising a further £42 for the RSPCA with tacky and loud shirts! It proves that you don’t need to take yourself seriously to make a difference. 

Our XMA Charity Raffle: Over £2,000 for Local Support 

We rounded off a fantastic November with our XMA Company Raffle and Fun Day, raising £2,045 to be split between two vital organisations in Scotland: CEA (Committed to Ending Abuse) and River Kids. 

These charities do heavy lifting in our Scottish community, whether it’s helping victims of abuse rebuild their lives or supplying toys and essentials to disadvantaged families. We are proud to back them with the funds they need to keep operating. XMA matched staff donations, which provided an additional £1,000 to each charity! 

Find out more about CEA: Home – CEA – Committed to Ending Abuse 

Find out more about River Kids: https://www.riverkids.org.uk  

The XMA Giving Tree: Delivering for KidsOut 

Christmas is supposed to be magical, but for children living in refuge after escaping domestic violence, it can be incredibly difficult. 

Through the KidsOut Giving Tree initiative, our employees bought and donated gifts and necessities to be distributed this Christmas. The total items donated is in excess of 200. It’s a small gesture that ensures a child has a gift to open on Christmas morning. 

Find out more about KidsOut: KidsOut – The Fun & Happiness Charity 

Thank you to everyone at XMA who walked, baked, bought raffle tickets, or donated a gift. Here’s to doing even more in 2026!