It can seem to take forever to scan through the endless amount of HP print cartridges available online. As a job that is always left until the last minute, a rush to order means that some buyers may not pay as much detail as they need to the purchase.
Despite many reputable e-commerce websites to buy from, there are still third-party traders selling thousands of counterfeit goods – and HP print cartridges are no exception.
The cost of counterfeit
In fact, counterfeit goods are so much of an issue, that The Organisation for Economic Co-operation and Development (OECD) estimates that the annual value of international trade in all counterfeit goods at $200 billion (£158 billion).
Easy to be tricked
In the printing world, counterfeiting consists of the manufacturing/remanufacturing or refilling of a print cartridge, with the intention to promote it in a way which suggests it is an original brand name product.
This usually involves an unofficial print cartridge being put into a box that closely resembles genuine HP packaging – deceiving the customers into paying a higher price as they believe the product is legitimate.
As well as being deceived on price, the potential risk of using counterfeit print cartridges could play havoc with your printer. Problems you may incur, include:
• Poor quality print-outs
• Reduced page yield
• Damage to printer
• Premature fail or do not work
• Interruption of print infrastructure
• Invalidation of hardware warranty
Protecting yourself against counterfeit
Just like all counterfeit products you’ve probably witnessed, if an offer sounds too good to be true, it probably is. To avoid falling victim to questionable offers, you should look to buy from authorised resellers only. For HP, this includes us here at XMA.
For existing cartridges that you may have that you are dubious about, you can action this three-step plan.
- Check the security label – Tilt box front to back to see “OK” and “√” move in opposite directions. Then tilt box right to left to see “OK” and “√” move in the same direction. If it doesn’t, this is not a HP print cartridge.
- Scan the code – Use the HP SureSupply app or a generic QR code reader to scan the QR code on the cartridge’s security label. Or go to www.hp.com/go/ok to validate online.
- Report counterfeit – Keep the cartridge, packaging and any documents relating to the product, such as invoices, etc, and report it on the HP website.
Beating counterfeit cartridges
Unofficial traders have become smart in how they package and sell counterfeit cartridges online. Whilst HP and other companies are combatting the global issue, with this information, you can ensure that you are buying the right cartridges for your printers – delivering the quality, performance and value that you expect from a HP printer cartridge.
For more information on buying official HP printer cartridges from XMA, an approved HP reseller, speak to your Account Manager today.